ENT 448: Corporate Entrepreneurship

ENT 448
Closed

Staffing and Volunteer Recruitment Optimization

Our company has dozens of staff members and volunteers with diverse backgrounds and experiences. However, we have had some challenges recruiting top-quality talent. Finding individuals who can invest their time in our mission can be costly. This project will involve several different steps for the students, including: Documenting the current state of our staff and volunteer recruitment process, from the time the resource need is identified to the time the position is filled. Creating visualizations such as data flow diagrams to identify strengths and pain points in our recruitment process. Assessing our current process and making recommendations for improvements and efficiencies. Documenting and mapping a target state process. Suggesting feedback mechanisms to gather input from staff, volunteers, and applicants.

Created by Default
Category Talent recruitment

Market Expansion Research

As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.

Created by Default
Category Market research + 4