German: Business and Sustainability

GER 319
Closed
Arizona State University (ASU)
Tempe, Arizona, United States
Christiane Reves
Lecturer and Coordinator German
3
Timeline
  • August 31, 2021
    Experience start
  • September 19, 2020
    Job Application
  • September 29, 2020
    Job Interview
  • October 13, 2020
    Trainee Program: Customer Call
  • October 20, 2020
    Submit Group Contract and Contact Employer via Team Group Chat
  • October 27, 2020
    Timeline with action points, job assignments, first ideas
  • December 9, 2021
    Experience end
Experience
4/5 project matches
Dates set by experience
Preferred companies
Tempe, Arizona, United States
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
sales & marketing business consulting business strategy marketing strategy research
Learner goals and capabilities

Students will work on projects for the participating companies, similar to an internship. In order to be placed with a particular company students will apply (write a German style job application, conduct job interviews) and undergo a “trainee program” to learn office and customer communication. In the second half of the semester, students will work in small groups on projects for the companies. At the end of the semester the projects will be presented in written and oral format. The common goal of the projects is to develop or realize sustainability goals for the respective companies. This could be a marketing campaign, internal communication, product placement or anything else related to the company's needs. We will cooperate with Prof. Daniel Fischer for expertise on sustainability related topics and projects.

Learners

Learners
Undergraduate
Any level
15 learners
Project
40 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

- Job Application - Cover Letter, Resume

- Job Interview - Opportunity to interview 4-5 candidates

- Project development - Cooperation with the company on developing the strategies

- Presentation: Live presentation with slides

- Portfolio: Summary of findings, recommendations and new project suggestions

The whole project will be conducted in German, English will only be used in exceptional cases, for clarifications etc.

Project timeline
  • August 31, 2021
    Experience start
  • September 19, 2020
    Job Application
  • September 29, 2020
    Job Interview
  • October 13, 2020
    Trainee Program: Customer Call
  • October 20, 2020
    Submit Group Contract and Contact Employer via Team Group Chat
  • October 27, 2020
    Timeline with action points, job assignments, first ideas
  • December 9, 2021
    Experience end

Project Examples

Requirements

- Marketing strategy focused on sustainability related aspects of the company or a specific product

- Sustainability goals for products

- Public Relations: Showcasing a specific product or core value

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Text short
    Provide a written internship certificate to the students after successful completion.