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INSIGHTS-BASED MARKETING STRATEGY PLAN

Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(4)
6
Timeline
  • October 16, 2023
    Experience start
  • December 7, 2023
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Advertising Customer segmentation Communications Competitive analysis Market expansion
Skills
marketing strategies presentations strategic marketing communication marketing research marketing consulting business strategies research
Learner goals and capabilities

This term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learner skills

Business consulting, Business strategy, Marketing strategy, Communication, Research

Deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Learners

Learners
Post-graduate
Any level
25 learners
Project
12 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Written report covering the items listed above

Power Point presentatation materials

Recorded presentations

Project timeline
  • October 16, 2023
    Experience start
  • December 7, 2023
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.