Strategic Marketing Management (Winter 2025)


Timeline
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January 13, 2025Experience start
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February 4, 2025Company Presentation
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February 25, 2025Proposals
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March 25, 2025Marketing Plan and Group Presentations
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April 7, 2025Experience end
Timeline
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January 13, 2025Experience start
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February 4, 2025Company Presentation
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February 25, 2025Proposals
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March 25, 2025Marketing Plan and Group Presentations
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April 7, 2025Experience end
Experience scope
Categories
Advertising Customer segmentation Social media marketing Marketing analytics Marketing strategySkills
strategic marketing marketing master of business administration (mba) management research digital marketing innovationTap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.
Learners
Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.
15-minute presentation of key findings and recommendations.
Project timeline
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January 13, 2025Experience start
-
February 4, 2025Company Presentation
-
February 25, 2025Proposals
-
March 25, 2025Marketing Plan and Group Presentations
-
April 7, 2025Experience end
Timeline
-
January 13, 2025Experience start
-
February 4, 2025Company Presentation
-
February 25, 2025Proposals
-
March 25, 2025Marketing Plan and Group Presentations
-
April 7, 2025Experience end
Project Examples
Requirements
Tailored Marketing Strategy:
- Elevate your approach with customized recommendations aligned with your budget and existing strategy.
Marketing Mix Mastery:
- Gain valuable insights and sustainable strategies for optimizing Product, Place, Price, and Promotion.
Comprehensive Analysis:
- Dive deep into the external landscape, encompassing customers, competitors, markets, and environments. Evaluate the performance of your marketing mix.
Seamless Online/Offline Communication:
- Craft a cohesive strategy bridging the digital and physical worlds for maximum impact.
Social Media Domination:
- Harness the full potential of social media platforms with a strategic plan tailored to your brand.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 13, 2025Experience start
-
February 4, 2025Company Presentation
-
February 25, 2025Proposals
-
March 25, 2025Marketing Plan and Group Presentations
-
April 7, 2025Experience end
Timeline
-
January 13, 2025Experience start
-
February 4, 2025Company Presentation
-
February 25, 2025Proposals
-
March 25, 2025Marketing Plan and Group Presentations
-
April 7, 2025Experience end