Work with German!
Timeline
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August 25, 2022Experience start
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September 20, 2022Job Applications due
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September 27, 2022Job Interviews
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October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
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October 13, 2022Customer Call
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October 25, 2022Submit initial research and possible survey questions
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December 2, 2022Experience end
Timeline
-
August 25, 2022Experience start
-
September 20, 2022Job Applications due
Students submit their job applications to the companies
-
September 27, 2022Job Interviews
Job Interview with students will be conducted in class. Companies provide feedback and rating
-
October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
Zoom meeting with the companies to discuss project expectations. Students submit timeline/tasks/project outline, survey questions. Company provides feedback.
-
October 13, 2022Customer Call
Students conduct customer call via zoom (audio only). Companies provide materials for preparation.
-
October 25, 2022Submit initial research and possible survey questions
Initial Company and Competitor Research
Initial project ideas
Project Outline and Timeline
Survey idea and questions -
November 1, 2022Company Visit Report
1. Which new facts did you learn about the company that are relevant for your project ?
2. How does this impact your project? Which changes/additions are you going to make. Give concrete examples.
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November 8, 2022Initial Presentation Project Ideas
Slide1: Vorstellung der Firma/ des Produkts
Slide 2: SWOT Analyse der Firma/des Produkts
Slide 3: Umfrageergebnisse
Slide 4: Geplante Ergebnisse des Projekts: (Umfrage, Marktanalyse, Marketing, etc.)
Slide 5: Zeitplan: Wann wird was fertig gestellt
Slide 6: Fragen an Mitstudenten und Projektpartner -
November 15, 2022Projektarbeit
Submit the following as slides:
Your suggestions for the company?
Create examples of new social media campaign/flyer/handout/newsletter ...
First results of the surveys .... -
November 22, 2022Document Projektarbeit
Document on slides your project progress
Submit on slides: Project and presentation progress:
7-8 slides - can be based on the ones you already started but need to incorporate changes and/or newly added elements
Contain clear bullet points
Supporting materials, pictures -
December 1, 2022Project Presentation
Present your results in a slides show and submit link to slide show here
Describe the company
Describe the product
Show your SWOT Analysis
Show your research on competitors
Show your suggestions for the company
Show the survey results
Show the products you created for the company
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December 2, 2022Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
sales & marketing business consulting business strategy marketing strategy researchStudents will work on projects for the participating companies, similar to an internship. In order to be placed with a particular company students will apply (write a German style job application, conduct job interviews) and undergo a “trainee program” to learn office and customer communication. In the second half of the semester, students will work in small groups on projects for the companies. At the end of the semester the projects will be presented in written and oral format. The common goal of the projects is to develop or realize goals for the respective companies. This could be a marketing campaign, internal communication, product placement or anything else related to the company's needs.
Learners
- Job Application - Cover Letter, Resume
- Job Interview - Opportunity to interview 4-5 candidates
- Project development - Cooperation with the company on developing the strategies
- Presentation: Live presentation with slides
- Portfolio: Summary of findings, recommendations and new project suggestions
The whole project will be conducted in German, English will only be used in exceptional cases, for clarifications etc.
Project timeline
-
August 25, 2022Experience start
-
September 20, 2022Job Applications due
-
September 27, 2022Job Interviews
-
October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
-
October 13, 2022Customer Call
-
October 25, 2022Submit initial research and possible survey questions
-
December 2, 2022Experience end
Timeline
-
August 25, 2022Experience start
-
September 20, 2022Job Applications due
Students submit their job applications to the companies
-
September 27, 2022Job Interviews
Job Interview with students will be conducted in class. Companies provide feedback and rating
-
October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
Zoom meeting with the companies to discuss project expectations. Students submit timeline/tasks/project outline, survey questions. Company provides feedback.
-
October 13, 2022Customer Call
Students conduct customer call via zoom (audio only). Companies provide materials for preparation.
-
October 25, 2022Submit initial research and possible survey questions
Initial Company and Competitor Research
Initial project ideas
Project Outline and Timeline
Survey idea and questions -
November 1, 2022Company Visit Report
1. Which new facts did you learn about the company that are relevant for your project ?
2. How does this impact your project? Which changes/additions are you going to make. Give concrete examples.
-
November 8, 2022Initial Presentation Project Ideas
Slide1: Vorstellung der Firma/ des Produkts
Slide 2: SWOT Analyse der Firma/des Produkts
Slide 3: Umfrageergebnisse
Slide 4: Geplante Ergebnisse des Projekts: (Umfrage, Marktanalyse, Marketing, etc.)
Slide 5: Zeitplan: Wann wird was fertig gestellt
Slide 6: Fragen an Mitstudenten und Projektpartner -
November 15, 2022Projektarbeit
Submit the following as slides:
Your suggestions for the company?
Create examples of new social media campaign/flyer/handout/newsletter ...
First results of the surveys .... -
November 22, 2022Document Projektarbeit
Document on slides your project progress
Submit on slides: Project and presentation progress:
7-8 slides - can be based on the ones you already started but need to incorporate changes and/or newly added elements
Contain clear bullet points
Supporting materials, pictures -
December 1, 2022Project Presentation
Present your results in a slides show and submit link to slide show here
Describe the company
Describe the product
Show your SWOT Analysis
Show your research on competitors
Show your suggestions for the company
Show the survey results
Show the products you created for the company
-
December 2, 2022Experience end
Project Examples
Requirements
- Marketing strategy for he company or a specific product
- Internal communication in a global company
- Public Relations: Showcasing a specific product or core value
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
August 25, 2022Experience start
-
September 20, 2022Job Applications due
-
September 27, 2022Job Interviews
-
October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
-
October 13, 2022Customer Call
-
October 25, 2022Submit initial research and possible survey questions
-
December 2, 2022Experience end
Timeline
-
August 25, 2022Experience start
-
September 20, 2022Job Applications due
Students submit their job applications to the companies
-
September 27, 2022Job Interviews
Job Interview with students will be conducted in class. Companies provide feedback and rating
-
October 13, 2022Zoom Meeting with selected Project Partner, Group Contract
Zoom meeting with the companies to discuss project expectations. Students submit timeline/tasks/project outline, survey questions. Company provides feedback.
-
October 13, 2022Customer Call
Students conduct customer call via zoom (audio only). Companies provide materials for preparation.
-
October 25, 2022Submit initial research and possible survey questions
Initial Company and Competitor Research
Initial project ideas
Project Outline and Timeline
Survey idea and questions -
November 1, 2022Company Visit Report
1. Which new facts did you learn about the company that are relevant for your project ?
2. How does this impact your project? Which changes/additions are you going to make. Give concrete examples.
-
November 8, 2022Initial Presentation Project Ideas
Slide1: Vorstellung der Firma/ des Produkts
Slide 2: SWOT Analyse der Firma/des Produkts
Slide 3: Umfrageergebnisse
Slide 4: Geplante Ergebnisse des Projekts: (Umfrage, Marktanalyse, Marketing, etc.)
Slide 5: Zeitplan: Wann wird was fertig gestellt
Slide 6: Fragen an Mitstudenten und Projektpartner -
November 15, 2022Projektarbeit
Submit the following as slides:
Your suggestions for the company?
Create examples of new social media campaign/flyer/handout/newsletter ...
First results of the surveys .... -
November 22, 2022Document Projektarbeit
Document on slides your project progress
Submit on slides: Project and presentation progress:
7-8 slides - can be based on the ones you already started but need to incorporate changes and/or newly added elements
Contain clear bullet points
Supporting materials, pictures -
December 1, 2022Project Presentation
Present your results in a slides show and submit link to slide show here
Describe the company
Describe the product
Show your SWOT Analysis
Show your research on competitors
Show your suggestions for the company
Show the survey results
Show the products you created for the company
-
December 2, 2022Experience end