Digital Marketing Enhancement for Pro-Action Sports Injury Clinic

Open
Pro-Action Health & performance
Ottawa, Ontario, Canada
Shayne Baylis
Partner/Founder
(4)
4
Project
Academic experience
100 hours of work total
Learner
Ottawa, Ontario, Canada
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Social media marketing
Skills
strategic planning social media engagement sports injuries social media planning social media strategy tiktok website optimization digital marketing search engine optimization
Details

Pro-Action Sports Injury Clinic aims to enhance its digital presence to better connect with local sports communities, specifically targeting hockey, football, and soccer enthusiasts. The clinic's current website and SEO strategies require updating to improve visibility and attract more clients. Additionally, a comprehensive social media strategy is needed to effectively engage with potential clients on platforms like Facebook and TikTok. The project involves developing a new Facebook page and TikTok account, along with creating an outline for content that resonates with niche target groups and organizations in the area for sports injuries and concussions. By leveraging these digital channels, the clinic seeks to establish a stronger online presence and foster community engagement.



- Update and optimize the clinic's website for improved SEO.


- Develop a strategic plan for social media engagement.


- Create a new Facebook page and TikTok account.


- Outline content tailored to local sports communities.

Deliverables

The project will result in a fully optimized website with enhanced SEO, a strategic social media plan, and newly established Facebook and TikTok accounts. Additionally, a detailed content outline will be provided, focusing on engaging local sports communities. These deliverables will collectively enhance the clinic's digital footprint and community interaction.



- Optimized website with updated SEO.


- Comprehensive social media strategy.


- New Facebook and TikTok accounts.


- Content outline targeting local sports groups.

Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

We are a dedicated group of healthcare practitioners who are patient centered on finding the right treatment for the right diagnosis. We strive to expand our knowledge and skill level by evidence based self-improvement and personal accountability. We are committed to communication, educating our patients to understand our diagnosis, treatment, and plan for health recovery. We work as a team with our patients because without full commitment from both patient and practitioner our maximal health is not achievable. We are light hearted, however, we are committed to excellence, efficiency, and education.