Communication and Branding
Project scope
Categories
Communications Market research Operations Marketing strategySkills
communication content creation branding merchandisingWe would like students to help us increase our brand visibility, and increase traffic to our website. We would like our online presence to be stronger so that students searching for internships can find us more easily and understand what our program does. We are hoping that your recommendations can help us to build community.
If you go to our website at https://www.campbelllandvending.com/ and navigate to the "International Guests" section, that's where we would like students to focus their efforts.
We would like students to provide recommendations on how to market our program more clearly. This might include:
- Communications strategies
- Research into areas and markets that we should be targeting
- Website evaluation and recommendations for content creation, such as videos
- Social media analysis and recommendations
- We would like to create branding on merchandise such as clothing for students that attend our program
About the company
Campbell Land is a 5,000 acre farm in northern Alberta near Grimshaw. We have been hosting international students for about 9 years. Some are in a five year agriculture program from France and others come to experience life on a farm for their own personal growth.
Portals
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Edmonton, Alberta, Canada