1. Develop and present a comprehensive marketing strategy to increase the company’s online & media visibility and brand awareness.
2. Drive inquiries and enrollments for its online training programs.
3. Strengthen the Company’s overall online presence and engagement with its target audience.

Expected Outcomes:

• Acquire practical experience in market research and campaign development.
• Develop skills in digital marketing and branding.
• Gain insights into the aviation industry and the needs of airport professionals.
• Learn to align marketing strategies with a company’s business objectives.

Project Deliverables:

1.Market Analysis:

• Conduct research on the demand for small & medium enterprises (SME) airport, ground service providers & airline professional training in North America.
• Identify target demographics, such as individuals seeking a career in airport operations or upskilling opportunities.
• Assess competitors and their marketing approaches.

2.Branding & Messaging:

• Refine the company’s value proposition to emphasize its focus on airport- ground specific training in: operational, environmental, Safety Management (SMS) & leadership excellence specifically.
• Create messaging that highlights the benefits of a career in airport operations and the company’s role in preparing students for success.

 3.Marketing Plan:

• Social Media Marketing: Develop a content calendar with posts showcasing industry insights, career opportunities in airport roles, and student testimonials.
• Search Engine Optimization (SEO): Optimize the company’s website for search terms like “airport training Toronto” or “aviation operations training.”
• Paid  & Free Advertising: Design a targeted advertising campaign for platforms such as LinkedIn, Bluesky, Instagram &  Facebook.
• Partnerships: Identify partnerships with local community colleges &/or universities, employment agencies, SME airport authorities & Indigenous Communities.

4.Creative Content:

• Design marketing materials such as brochures, posters, and flyers tailored for potential students and partners both electronic & physical.
• Produce sample social media content and ads featuring key aspects of the training programs and career pathways.

5.Performance Metrics:

• Develop recommendations for Key Performance Indicators (KPIs) to evaluate marketing success, such as website traffic, social media engagement, and program inquiries.