Virtual POCT aims to revolutionize the Point Of Care Testing implementation process by developing a digital platform to connect patients to areas where Point of Care Testing (POCT) are performed in the community. Also, help the healthcare sectors to implement the POCT programs effectively and based on a Quality Management System.  Despite the innovative potential of Virtual POCT, understanding the target market, assessing market potential, and strategically positioning within the healthcare industry remain challenging. This project seeks to collaborate with students to conduct comprehensive market research to:

• Familiarize with Virtual POCT’s mission, technology, and services.
• Analyze the target market and evaluate the market potential for Virtual POCT.
• Investigate the healthcare industry landscape and competitive dynamics.
• Propose strategies to enhance Virtual POCT's market positioning, brand visibility, and service offerings.

Students participating in this project are expected to:

• Company Orientation: Gain in-depth knowledge of Virtual POCT's services, and core values.
• Market Analysis: Conduct research to understand the target market's size, needs, and behaviours as they relate to implementation of  Point Of Care Testing (POCT) in community settings such as  Pharmacy, Family Health teams, Primary care, long term care, surgical clinics. Please submit your finding in a report and presentation format.
• Industry and Competitive Analysis: Explore the potential POCT users, identify key players, and analyse Virtual POCT’s competitive landscape. Please submit your finding in a report and presentation format.
• Strategic Recommendations: Develop strategies focusing on improving Virtual POCT's product /services, market positioning, and brand awareness based on the analysis.

Please present your strategy plan as a presentation.

Bonus activities include:

• Value Proposition Development: Articulate Virtual POCT's unique advantages and propose strategies for differentiation from competitors.

Students will have the opportunity to connect directly with our team for dedicated mentorship throughout the Virtual POCT Market Analysis and Strategy Development project. This direct line of communication ensures that participants can readily seek guidance and insights on various aspects critical to their research and analysis efforts. Here’s what we will offer:

• Insights into Our Products and Services: Detailed explanations and clarifications regarding the functionalities, benefits, and target users of the Virtual POCT platform.
• Market Understanding: Sharing our current insights and data on the market, including trends, challenges, and opportunities that Virtual POCT aims to address.
• Problem-Solving Guidance: Personalized support for any challenges or questions that arise during the project, whether they're related to market analysis techniques, strategic recommendations, or project execution.

Our commitment is to provide the mentorship necessary to navigate the complexities of the project, ensuring a meaningful and impactful learning experience.