The primary objective of this project is to develop, test, and refine an affiliate marketing program for Claymoo, as well as establish a structured viral video content framework that can be easily followed by influencers. By the end of this project, students will have:

• Built and tested an affiliate program, including an onboarding process, payout structure, and tracking system.

• Created a clear framework for generating viral videos aligned with our brand.

• Reached out to influencers to test the affiliate program and receive real-world feedback.

• Provided step-by-step instructions for affiliates to create viral videos and promote Claymoo effectively.

This project is designed to be manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.

Project Scope and Expectations

During this project, students will:

• Research & develop a structured affiliate program (commission model, tracking, payouts).

• Test the program by reaching out to influencers and monitoring their engagement.

• Create clear, actionable instructions for affiliates to promote Claymoo using viral marketing techniques.

• Refine the viral video formula based on data and influencer feedback.

• Document all findings to ensure the program can scale effectively.

By clearly defining the scope, students will understand the project’s impact and feasibility within the designated timeframe.

Company Overview

At Claymoo, we create fun and engaging DIY clay kits designed to bring people together through creativity. Our mission is to make crafting easy, enjoyable, and accessible to all skill levels. As a growing e-commerce brand, we are expanding our marketing efforts through influencer collaborations and an affiliate program to drive growth.

This project offers students hands-on experience in e-commerce marketing, influencer outreach, and content strategy, directly contributing to a real-world business initiative.

Project Overview

This project is divided into four key phases:

Phase 1: Research & Strategy Development (Week 1-2)

• Research successful e-commerce affiliate programs and influencer marketing strategies.

• Study commission structures, payment processing, and best tracking tools.

• Analyze TikTok, Instagram, and YouTube Shorts trends to determine what makes content go viral.

• Research how brands compensate influencers (flat fee vs. performance-based payments).

Phase 2: Building the Affiliate Program (Week 3-4)

• Develop an application and approval process for new affiliates.

• Create a commission structure that incentivizes performance while remaining profitable.

• Set up a system for tracking affiliate sales and paying influencers, recommending necessary tools/software.

• Draft clear terms and conditions for affiliates.

• Develop an influencer outreach template for contacting potential affiliates.

Phase 3: Testing the Affiliate Program & Creating Instructions (Week 5-6)

• Reach out to at least 5-10 influencers to test the program and gather feedback.

• Guide influencers to create viral-style videos using our framework.

• Create step-by-step instructions for future affiliates on how to:

• Sign up and use the affiliate program.

• Follow the viral video creation framework.

• Track their earnings and optimize performance.

• Identify common challenges and refine the program based on influencer feedback.

Phase 4: Finalizing & Scaling the Program (Week 7-8)

• Compile a final report summarizing:

• Affiliate program structure & recommendations.

• Insights from influencer outreach & performance.

• Optimized viral content framework.

• Create a structured onboarding guide for future affiliates.

• Recommend tools or automation software for scaling the affiliate program.

Final Deliverables:

1. Affiliate Program Blueprint – A structured plan including commission structures, tracking recommendations, and payout methods.
2. Influencer Outreach Report – A summary of influencer engagement and feedback on the program.
3. Viral Video Formula – A structured, easy-to-follow framework for creating viral content.
4. Affiliate Onboarding Guide – Step-by-step instructions for new affiliates, including how to create viral videos and maximize their sales.
5. Process Documentation – A comprehensive guide on how Claymoo can scale and manage its affiliate program.

Students will submit deliverables as Word documents, PDFs, presentations, and video summaries, along with a reflection note summarizing key learnings.

Benefits for Students:

• Gain real-world experience in e-commerce marketing, affiliate management, and influencer outreach.

• Learn how to structure viral content strategies to drive conversions.

• Develop practical skills in digital marketing, sales strategy, and brand partnerships.

• Work on a tangible project that can be included in their portfolio.

• Receive mentorship and feedback from an experienced team.

• Potential networking opportunities and future collaboration with Claymoo.

Employer Commitment:

Our company is committed to providing a minimum of 5 hours of mentorship to support students throughout the project. This includes:

• Guidance on research methodologies for affiliate programs and viral marketing.

• Feedback on influencer outreach strategies and onboarding processes.

• Insights into e-commerce marketing strategies and brand growth.

Communication & Check-ins:

• Regular Communication: Students will have access to a dedicated mentor via email and Slack.

• Scheduled Meetings: We will hold weekly check-ins (30-45 minutes) to discuss progress, challenges, and next steps.