The Automotive Retailers Association (ARA) aims to enhance public understanding of electric vehicles (EVs) through a series of engaging and informative educational videos for their EVfriendly YouTube channel. The project seeks to leverage the latest AI technology to create content that is both accurate and accessible. The goal is to produce videos that demystify EV technology, address common misconceptions, and highlight the benefits of transitioning to electric vehicles. This project provides learners with the opportunity to apply their knowledge of video production, AI applications, and digital marketing strategies. The team will work closely with ARA staff to ensure the content aligns with the organization's educational objectives and brand voice. The project is designed to be completed within 80 hours, focusing on a cohesive set of tasks that include research, scripting, filming, and editing.

The project deliverables include a series of three to five educational videos, each ranging from 3 to 5 minutes in length. The videos should effectively communicate key information about electric vehicles, utilizing AI technology to enhance viewer engagement and understanding. Additionally, the team will provide a brief report summarizing the research and production process, along with recommendations for future video topics and improvements.