The main goal for the project is to create a comprehensive social media campaign strategy for All in Fishing Adventures. This will involve several different steps for the learners, including:

- Conducting market research to understand the target audience and their social media behavior.

- Developing a content calendar with engaging and relevant posts for different platforms.

- Identifying key performance indicators (KPIs) to measure the success of the campaign.

- Creating a budget for paid advertising on social media platforms.

- Collaborating with the marketing team to ensure brand consistency across all social media channels.

By the end of the project, learners should complete the following tasks:

- A detailed market research report outlining the target audience and their social media preferences.

- A content calendar with at least one month of scheduled posts for each social media platform.

- A presentation outlining the chosen KPIs and how they will be measured.

- A proposed budget for paid advertising on social media platforms.

- A comprehensive social media campaign strategy document.

Final deliverables:

- A final report including the market research, content calendar, KPIs, budget, and overall strategy.

- A presentation explaining the strategy and its expected impact on the company's social media presence.

Student will be supported by Alli-In Fishing Adventure owner and operator. Additionally, student will have access to required images, and information.