Foodie App "PIKADISH" Launch Strategy
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
target audience marketing artificial intelligence innovation apple ios restaurant operation public relationsProject
Pikadish is a mobile app that is changing the way you and your friends discover food with our innovative Food Concierge powered by AI. Our app will deliver restaurant and dish suggestions by learning what you like and bringing recommendations that you can share with your social circle. The app is currently in beta stage however can be download in both iOS and Android app store.
We're looking for someone (or a team) to help us build out a launch strategy for us to acquire our target audiences. Full detail in the resource tab.
Details
You will:
- Market Analysis
- SWOT
- Identify the target audience and target market
- Work with the marketing team to come up with a user acquisition strategy
- Create user acquisition messaging
- Create public relation material
About the company
8it Technology's company mission is to help foodies locate their cravings also help people to stay on top of what the food trends in the cities, in turn, help local restaurants acquire loyal followers with fewer resources invested in the market the business's dish.
8it Technology's first product is an app called "PIKADISH". PIKADISH is a social media platform that's made just for Foodies and Restaurants. With our unique dish-based search and analytics, we can help foodies satisfy their cravings and share their experiences with ease and insights! PIKADISH allows restaurants to invest in marketing with fewer resources invested. Now they can focus on creating a delicious menu and providing exceptional customer services rather than sidetrack with maketing!