The goal of this project is to design and develop a custom web-based dashboard for Blueflow Marketing Agency that helps manage and track digital marketing campaigns. The tool should allow Blueflow to create campaign entries, monitor key performance metrics (such as impressions, clicks, conversions), and visually present data in a way that is clear and useful for both internal teams and clients. This project will give students hands-on experience in full-stack web development while solving a real-world business need.

Tasks and Activities

Students will:

• Research how marketing campaigns are tracked and what metrics are most important to agencies like Blueflow.
• Design the user interface of the dashboard, including campaign creation forms and data display sections.
• Develop the frontend of the application using a framework or plain HTML/CSS/JavaScript.
• Build the backend to store and manage campaign data, using a database to save and retrieve information.
• Create interactive charts and visualizations to show campaign performance over time.
• Ensure the app is functional, user-friendly, and presents insights in a clear and professional way.

Throughout the project, students will apply skills in programming, UI/UX design, problem-solving, and basic data analysis.

The deliverables for this project include a fully functional Marketing Campaign Dashboard tailored to Blueflow's needs. The dashboard should feature a visually appealing interface, integration with existing marketing data sources, and the ability to display key performance metrics. Additionally, a user manual and a presentation demonstrating the dashboard's features and benefits will be provided. These deliverables will ensure that Blueflow can effectively utilize the dashboard to enhance its marketing strategies.