Elms College
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Market Analysis and Research Plan

Open Opened on March 13, 2025
Main contact
Tamacamera ltd
Tamacamera ltd
Toronto, Ontario, Canada
Mgmt Sarah Itamah
Mgmt Sarah Itamah
CEO
2
Portals
(1)
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Project
Academic experience or paid work
60 hours of work total
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy Social media marketing Marketing analytics
Skills
field marketing market opportunities marketing research
Details


  1. Conduct secondary research on sustainability trends in packaging within the industry.
  2. Develop and distribute a short online survey to a sample audience (provided by TamaCam)
  3. Analyze survey data and compile findings.
  4. Benchmark competitors’ packaging practices through publicly available resources.
  5. Synthesize insights and recommendations into a comprehensive marketing report for TamaCam's use.
Deliverables


  • Format: A detailed PDF document including data analysis, key findings, and recommendations. It will be accompanied by a PowerPoint presentation summarizing the results.



  • Executive summary of findings
  • Industry trends and insights from secondary research
  • Analysis of survey results with visualizations (graphs and charts)
  • Competitive analysis and benchmarks
  • Recommendations for sustainable packaging strategies



  • Format: PowerPoint or Google Slides (5-7 slides)
  • Contents:
  • Highlights of key findings
  • Visual summaries of survey data
  • Actionable recommendations
Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
It & computing, Marketing & advertising, Media & production
Representation
Women-Owned BIPOC-Owned Small Business

TamaCam is not only committed to offering premium vintage cameras, but we are also deeply invested in advancing the future of technology through innovative IT solutions. With a strong focus on leveraging cutting-edge artificial intelligence and data analytics, we have integrated smart technologies to enhance our business operations, customer experience, and supply chain efficiency.

Our AI-driven systems play a key role in streamlining inventory management, ensuring that our products are always in stock and delivered on time, regardless of geographic location. By utilizing predictive algorithms, we can anticipate customer demand, allowing us to proactively adjust our stock and minimize wait times. Furthermore, we are exploring new frontiers in automation and AI-powered customer service, using intelligent chatbots and virtual assistants to provide rapid responses to inquiries and offer personalized advice, 24/7.

As we continue to expand nationwide, our IT ventures remain integral to scaling our operations, improving customer satisfaction, and gaining competitive edge in the market. By embracing the latest technologies, we aim to redefine how vintage cameras are bought, sold, and experienced.