We’d like the best and brightest students to research opportunities for RacerX Marketplace in the area of strategic database marketing.

Your insights will help us analyze our potential to leverage datasets to identify and draw helpful insights.

From this analysis, we hope to not only improve our processes and understanding of this little known area in marketing but also implement and test solutions created from your insights on our global eCommerce platform that will greatly enhance our marketing strategy. These insights will be directly related to business outcomes. This project is one that will allow students real time experience in live market situations.

Here are some of the topics we’d like students to explore throughout this project:

• Learn strategic database marketing and how it applies to our initiative.
• Improve marketing systemization and risk selection
• Identify trends and potential predictive marketing strategies
• Develop more sophisticated product marketing methodologies, templates, reporting models based on your findings

Students will be given a project outline with an online project collaboration and management tool

Student teams will have two x 1 hour weekly mentorship meetings to guide deliverables, check progress and help to remove any constraints.

Students will be given baseline templates and process systemization tools to simplify their task.