Digital Marketing


Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target market digital marketing marketing materials marketing project scoping marketing strategies search engine optimization analytics social mediaOur agency is new and needs to ramp up marketing efforts to improve SEO, attract more leads and clients, and ensure success of the business so we can support more families.
We would like to collaborate with students to prepare and review content and analyze data to see what's working and not working.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, brand, and services.
- Reviewing marketing content in the form of posts, emails, brochures, blogs, etc.
- Preparing content and making changes to existing content a necessary
- Reviewing analytics from various platforms to see how effective content and strategy is
Project Scope and Expectations:
During this project, students will create digital marketing materials for our services.
Company Overview:
At Anamav, our core values are authenticity, connection and empowerment. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.
Project Details:
- Create/review content for social media platforms (FB, IG, LI), write blogs, etc.
- Srategize other effective marketing strategies (collabs, giveaways, etc.)
- Review analytics to see which strategies are working
Final Deliverables:
Provide details about what the student will upload to the platform as their final deliverable(s).
- Final document containing all of the marketing materials created & recommended strategies.
For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.
Benefits for Students:
- Develop skills in digital marketing strategies, analytics, and campaign management.
- Gain exposure to real-world, industry-relevant challenges.
- Access potential networking opportunities with industry professionals.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Anamav was created to help fill the gaps in postnatal care that so many mothers experience in Canada. We offer some of the most essential services that a new parent needs.
We are now booking in-home postpartum doula support (daytime and nighttime), lactation support, and virtual psychotherapy. We have various packages to meet your needs - visit our website for more information. We are also working hard to add additional services to support you, and have big dreams for the future!
Our goal is to support the entire family, and we would be honoured to be a part of this special time in your family’s life!
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