FormPay is seeking to enhance its online presence by developing SEO-optimized digital editorial content. The primary goal of this project is to create engaging articles and blog posts that highlight FormPay's features and use cases. By doing so, the project aims to drive organic traffic to FormPay's website, improve search engine rankings, and increase brand awareness and user engagement. The project will involve researching relevant keywords, understanding FormPay's target audience, and crafting content that aligns with both SEO best practices and the company's branding guidelines. This project provides an opportunity for learners to apply their knowledge of digital marketing, SEO strategies, and content creation in a real-world context.

The deliverables for this project include a series of SEO-optimized articles or blog posts, each focusing on different aspects of FormPay's features and use cases. Additionally, a keyword research report and a content strategy outline will be provided to guide future content creation efforts. The final deliverables will be submitted in a digital format, ready for publication on FormPay's website.