A/B Testing and Promotion of Siraj Institute flyers

The Siraj Institute is seeking to enhance its marketing strategies by employing A/B testing on promotional flyers. The objective is to determine which flyer design resonates more effectively with the target audience, thereby optimizing marketing efforts. Students will be tasked with designing two distinct flyer versions, each highlighting the unique offerings and values of the Siraj Institute. The project involves utilizing the Institute's existing marketing channels to distribute these flyers and gather data on their performance. By analyzing metrics such as engagement rates and conversion rates, students will gain practical experience in applying marketing theories and techniques learned in the classroom. The ultimate goal is to identify the more successful flyer design and provide recommendations for future marketing initiatives.

Cultural Cafe Transformation

The Siraj Institute aims to transform its existing bookstore into a vibrant cultural cafe that serves as a community hub for students and locals. The goal is to create a welcoming space that combines the love of books with a rich cultural experience, offering a variety of activities such as book readings, cultural events, and art exhibitions. The project will involve redesigning the interior layout to accommodate a cafe area, selecting appropriate decor that reflects diverse cultures, and planning a menu that includes culturally inspired beverages and snacks. The team will also develop a marketing strategy to promote the new cultural cafe to the community. This project provides an opportunity for learners to apply their knowledge in interior design, marketing, and event planning, while working collaboratively to achieve a cohesive transformation.

Siraj Institute Rebranding Initiative

The Siraj Institute is seeking to refresh its brand identity to better align with its evolving mission and values. The current brand image does not fully capture the innovative and inclusive nature of the institute. The goal of this project is to develop a cohesive rebranding strategy that resonates with both current and prospective students, faculty, and stakeholders. The project will involve analyzing the existing brand, researching competitor branding strategies, and identifying key elements that define Siraj Institute's unique value proposition. The team will then propose a new brand identity, including a logo, color scheme, and tagline, that reflects the institute's commitment to excellence and diversity. This project provides an opportunity for learners to apply their knowledge of marketing, design, and strategic communication in a real-world context.

Development of a Job Seeker Assessment Tool with Integrated Chatbot

FutureCareer.net works with IT professionals and job seekers looking to land their next dream job in US or Canada. However, we currently rely on manual processes with our customers that is slowing the journey and customer progress. Job seekers would like to get real time support on all questions related to their journey from an expert coach anytime. The goal of this project is to develop a Job Seeker Assessment Tool with an integrated chatbot, offering personalized feedback and action plans to help users in their job search journey. The project will involve the development of both a lightweight and a full version of the tool. Tasks and Activities: Students will engage in the following activities to meet the project goal: Research and Technology Selection : Investigate and select technologies for chat applications and assessment tools. Recommend the best technologies for real-time feedback and interaction. Wireframes and User Interface Design : Create wireframes in Figma to demonstrate the user interface and user flow. Development and Testing : Develop the lightweight assessment tool integrated with a chatbot powered by ChatGPT. Perform testing, including unit and integration tests, to ensure functionality. Documentation and Final Deliverables : Create detailed documentation on the technologies used, wireframes, and system architecture. Submit source code via a version control system like GitHub. Present the final product to stakeholders, including recommendations for future scalability. Bonus Steps : • • Enhance the chatbot with advanced AI features, such as personalized job search guidance.