Unified Website Revamp for STEM the Gap Academy

STEM the Gap Academy is seeking to consolidate and enhance its online presence by transforming its existing dual-website setup into a single, cohesive platform. The current situation involves managing two separate websites that serve overlapping purposes, leading to inefficiencies and a fragmented user experience. The goal of this project is to transfer content from the old website to the new one, ensuring that all essential information is retained and presented in a more streamlined, user-friendly manner. This transformation will involve updating the design, improving navigation, and ensuring mobile responsiveness, all while maintaining the brand's identity and accessibility standards. The project provides an opportunity for learners to apply their web development and design skills in a real-world context, focusing on user experience and content management.

SEO Strategy Enhancement for STEM the Gap Academy

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.

Visual Storytelling for STEM Education

STEM the Gap Academy is seeking to enhance its educational materials by integrating compelling visual content that effectively communicates complex STEM concepts. The goal of this project is to create a series of graphics that will be used in digital and print formats to support various STEM topics. These graphics should be engaging, educational, and accessible to a diverse audience of learners. The project will involve researching current educational materials, identifying key concepts that could benefit from visual representation, and designing graphics that align with the Academy's branding and educational goals. This project provides an opportunity for learners to apply their graphic design skills in a real-world educational context, bridging the gap between theoretical knowledge and practical application.

Social Media Video Editing for Brand Awareness

STEM the Gap Academy aims to enhance its brand presence on social media platforms through engaging video content. The project focuses on editing short video clips that highlight the academy's programs, events, and success stories. The goal is to create visually appealing and informative videos that resonate with the target audience, primarily prospective students and their parents. Learners will apply their video editing skills to craft content that aligns with the academy's branding guidelines and messaging. The project will involve selecting appropriate footage, adding graphics and text overlays, and ensuring the final videos are optimized for various social media platforms. By completing this project, learners will gain practical experience in video editing and digital marketing strategies. - Edit and produce a series of short videos (30-60 seconds each) for social media. - Ensure videos align with STEM the Gap Academy's branding and messaging. - Optimize videos for platforms like Instagram, Facebook, and TikTok. - Incorporate feedback from the academy's marketing team to refine the final products.