Marketing Strategy - Global

Chronos Works is an app that operates as a pre-crm planning system for sales teams and sales managers. We know that CRM's are good at tracking progress, but poor at planning and forecasting. Chronos Works uses old school basic planning concepts delivered in a modern application . Using Chronos Works allows sales teams to clearly define the best sales targets. We are a team of 5 people and our program is close to commercialization. Two of our team are development and AI/ML specialists and they are integrating smart science into the program so that our data will be valid and usable. We would now like to understand what might be our best approach to entering and penetrating the global market. The key sponsors of this project are a 40 year veteran of sales and marketing and a 20 year project management specialist. Our locations are Calgary Canada, London UK and Dubai UAE.

Chronos Works Inc. pre-CRM sales territory planning and management app.

Presently, CRM’s are primarily used for tracking activities, but lack a comprehensive planning component. Our system has been used for 20 years in a pens and paper/workshop format, which we are converting into a software application. We are a Calgary based Canadian Corporation start-up with founders in Calgary, London UK and Dubia. We have 15,000 lines of code completed on a business application and are looking to gain assistance as we continue to add features. Our statement is as follows: "Chronos Works is a multi-page web app following the MVC pattern, built on a PostgreSQL database, using node as the back end language with the express framework. Interactions with the database are performed by utilising Sequelize, an ORM that allows us to focus on writing pure Javascript leveraging next gen (ES6+) features. We use next gen features heavily, including the use of Promises, object destructuring, spread operators and arrow functions. On the front end we use Bootstrap for styling, generate and serve HTML dynamically from the server using ejs, and invoke back end functions, where necessary, via the Fetch API. Our version control is handled using git and GitHub." We are currently building our list of additional features and students will be working with a world class Dev Opps Director located in the UK, whose qualifications include a doctorate Theoretical Physics and an Astrophysics Degree. Additional mentorship is available from all founders who have extensive backgrounds in strategy, project management and app design. If this resonates with you, please shoot me a note and I can arrange a time for you and our CTO to discuss. Many thanks and cheers, Chuck

Retail franchise project post COVID19 strategy

We are working on a model for a health and wellness franchise… it would be a retail style kiosk (about 400 square feet) that would be placed in serviced (already available restrooms, security, etc) high traffic locations such as malls, downtown towers, large work places, transportation centers, tourist spots and other high traffic areas. Locations would be turn-key and follow the typical franchise strategy of having owner operators, with corporate oversight, branded products and services, corporate distribution of retail products, etc. What we are wanting to do is: establish market potential define market acceptance understand the current competitive landscape which is highly fractured and early stage at the moment gauge interest with potential franchisee targets (which are very specific) grasp pricing ranges for services and likely a few other items. This would an absolute start-up… we have a concept that we are wanting to explore.

Chronos Works Inc. pre-CRM sales territory planning and management tool.

Presently, CRM’s are primarily used for tracking activities, but lack a comprehensive planning component. Our system has been used for 20 years in a pens and paper/workshop format, which we are converting into a software application. Our goals for this project are very specific and focused on understanding sales team and sales managers perspectives on the following: Level of management confidence that their salespeople are calling on qualified and quantified clients. Level of management confidence that their salespeople are spending an appropriate amount of time with clients. Estimates of how much available selling time is spent: - Traveling (driving or taking transit). - Meeting and/or selling to new clients. - Servicing and/or selling to existing clients. - Researching or gathering information on a client. - Territory planning for effective time utilization. - Following-up on new clients or new business opportunities. - Completing paperwork or computer time. Quality of planning current CRM’s provide? What is their current CRM choice? What percentage of their CRM is regularly being utilized? General interest in having a planning tool. What additional features would they like to see? What price would they pay? Does the freemium with pay-for features make sense. We believe that our best potential resource will be to interview a variety of salespersons, sales managers/directors/c-suite to obtain the necessary information.We would like to gain perspective view from a Sales Manager/Director/C-Suite and that of a Salesperson. Finally, we would like to gain an opinion from the project team regarding the validity of our questions, any additional research suggestions and an overall opinion from the student team. Many thanks for your consideration.