Website Design for Language of Movement

Positions available: one team of three students The challenge I have is that my current Wordpress site no longer allows me to edit/make content changes, and does not have e-commerce integration. I am looking for students to adapt or replace my website. The goal for the project is a functioning website that: Will allow content to be added with ease Allows people to register and pay for classes via Paypal Has an integrated schedule/calendar for classes/events. This needs to include courses that run on non-consecutive days. Brain Gym Canada has a plugin on their site that does this beautifully. The project needs to include clear instructions on how to maintain the site and update content. Language of Movement will provide content (text, images and video).

Virtual Internship Opportunity: Marketing

Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team. This is for program is designed for the hard of hearing/hearing impaired community. The instructor, Tanya Mouland, a Brain Gym consultant and board member, is hearing impaired. Having lost 95% of her hearing by the age of 30, she uses Brain Gym to support her over-all wellness. Everyday life can be stressful, and hearing loss increases the impact of stress. This program of movement activities improves body awareness , balance and coordination and decrease the impact of stress. We are looking for students to collect market research, possible funding opportunities, and create an effective marketing plan. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our program; assess where and how to improve our brand's presence and differentiate from our competitors. Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new services; identify new funding and grant opportunities and write proposals. Marketing Communications - Recommend advertising and PR materials; create an integrated marketing campaign. Market Research - Investigate our competitive landscape; conduct customer surveys or focus groups; develop a pricing strategy; identify key messaging for new service. Public Relations - Develop and implement a PR strategy; create collateral, including press releases. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us bring this service to a new market. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target customer. Strategy: identify funding or grant opportunities for this market segment. Public Relations - For the student(s) to help communicate our brand's story and mission to a specific audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach the right customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed Content development, including social posts, blog posts, LinkedIn articles. We will plan to communicate with our virtual intern(s) using these communication tools: email, Riipen messaging, Zoom Primary contact : Tanya Mouland, Brain Gym Canada VP

Brain Gym® Canada Website Technical Manual

We need a technical instruction manual for the Brain Gym® Canada Wordpress website. We are interested in working with students who are excited about the challenge of working with a brand new organization that does not fit into conventional models. Outcomes A complete, detailed technical manual which will allow us to easily maintain our website that includes: Clear, simple, non-technical language for people without training in computer, internet or website programming. A clear description of the architecture and the functional flow of the website. Step-by-step instructions for how to modify existing pages, add new ones and how to maintain and modify the menus as needed. Step-by-step instructions for how to add images, video and other content. How to back up the website, safely update the plugins and perform site maintenance. We are open to instructional videos as well as text and graphics formats. A training session taking us through the manual to insure that it is understood would be appreciated.

Movement Exploration Website Design

We need a professional-looking, dynamic and easily navigable website that represents the essence of what the Movement Exploration program is and who the instructors are. We are interested in working with students who are excited about the challenge of working with a brand new organization that does not fit into conventional models. Outcomes A finished, working website, which we can easily maintain ourselves after completion of the project, that includes: A database of events (courses, workshops, etc.) searchable by course, instructor, date A listing of instructor profiles that can be maintained by the instructors themselves Tabs for blog postings, resources and other information Training in how to maintain and update the website.