RM - Digital Marketing 1

We want students to help RM develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What are the best approach for our desired demographic What budget is appropriate for advertising? What messaging should we use?

RM - Data Entry

Our company produces various reports on statistical anaylsis on research data and market trends, and would like students to help with analyzing these databases and inputting them. We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.

RM - Blogging 1

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

RM - Animated Video Creation

RM is looking for a new website video to highlight our services, once our website is launched We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.