Enhancing User Experience and Visibility for Eating Disorder Awareness

The Collaborative Eating Disorder Awareness Association aims to improve its digital presence to better serve its audience. The project involves a comprehensive review and update of the organization's website, focusing on three key areas: User Experience (UX), Copywriting, and Search Engine Optimization (SEO). The goal is to ensure that the website is user-friendly, informative, and easily discoverable by those seeking information on eating disorders. By refining the UX, the website will become more intuitive and accessible, enhancing user engagement. Updating the copywriting will ensure that the content is clear, empathetic, and informative, aligning with the organization's mission. Lastly, optimizing the website for search engines will increase its visibility, making it easier for individuals to find the resources they need. This project provides an opportunity for learners to apply their skills in UX design, content creation, and digital marketing in a real-world context.

CEDAA Website Development and Overhaul

The main goal of this project is to develop and overhaul Collaborative Eating Disorder Awareness Association's website onto Webflow. This includes general SEO optimization for multiple separate web pages, an events calendar, social media integration, a membership hub/dashboard, active form fields for volunteer recruitment submissions & community research submissions, Canada Helps API/donation integration, GPT-4/Open AI API Plug-in within the membership dashboard, a streamlined map of 30-50 content web pages should be created/adapted, which should be unique and at least half should be interactive, and more. Learners will have access to all relevant materials, writing, and subscriptions that are necessary to carry out this project.

Information Workbook Package

Provide a tangible deliverable that encompasses and provides information about disordered eating and eating disorders, specifically aimed at students in a post-secondary setting. The primary audience for EDs within Canada is white female adolescents aged 10-19. However, students should be expected to identify the impact of EDs on minority populations (BIPOC and 2SLGBTQIA+), as well as focus on the influence of holistic therapies (music, art, AAT, or dance therapies) and the effect of spiritual components (i.e effects of Ramadan fasting as a preconditional factor to an ED, effects of culture on an ED diagnosis with a psychoanalytical emphasis, how a journey in Christianity, Islam, and/or Hinduism (or any other religion) may help in recovery, etc), which can be used in conjunction with traditional methods for ED treatment (CBT, FBT, DBT).

Level UP - Digital Content Creation and Design

CEDAA stands for Collaborative Eating Disorder Awareness Association and is a registered not-for-profit aimed at providing support to student populations and awareness towards the dissemination of eating disorders, disturbances, and related dysfunctional behaviors through the creation and support of related research papers published in Canada. Our goal for this project will be to help develop marketing strategies for our affiliated student groups at post-secondary institutions and prospective groups. As well as digital creation for social media and major branding elements. Ultimately, you will be working on content creation for our organization, utilizing Canva or Adobe Creative Suites. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.