Education Content & Market Research Intern

Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. The Project We are developing new products and services to help kids learn a new language online. We are conducting research on the types of activities that are used by others for language instruction (whether it is through a mobile app or through online classes). Your role will be to support this research by creating a list of ideas and helping draft some basic resources. Research ideas used by language instruction mobile apps designed for kids (e.g. Lingo kids, duolingo kids, etc). We will share some app ideas with you - your role will be to identify the types of activities and games used in these apps and create a list. Research ideas for virtual classroom activities used by other companies and online schools - how do they keep kids engaged (what kind of in-class activities, games, etc are used) Research worksheet ideas for language instruction for ages 5-8 - find ideas used by others to teach basic words and sentences in other languages Create worksheets - we will provide you with the class topics (e.g. animals, fruits, daily activities, etc) - and you will have to create draft worksheets that we can share with children to practice We will provide you with details on each lesson and the content to cover. You do NOT need knowledge of South Asian languages to participate.

Graphic Design / Digital Marketing

Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.) What we do Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script. We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK. The Project Create social media content to spread awareness of our rebrand and crowdfunding campaign. We will share post ideas, branding guidelines, colors, fonts and more details. Your job will be to design the actual content using tools such as Canva and then scheduling the posts on social media. We expect a variety of post styles (single posts, carousels, etc) We are happy to guide you and mentor you to help make the most of your potential! Please share some examples of your design work if you are interested. You do not need to be of South Asian descent or have knowledge of South Asian languages to participate

Mobile App - language learning for kids

Project Title: Language Learning Games App Background Information: Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We wanted to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.). South Asians are the fastest growing and wealthiest demographic in the US and we believe there is a huge opportunity in this space. As a 1.5 person startup, we took a staged approach to test product/market fit. After having sold thousands of books in a single language around the globe, we are now exploring other opportunities including the development of digital products such as an app. Work Request: We want to develop a basic/prototype version of an app that children can use to learn the basics of another language. We would use this MVP to test demand and get feedback from our most important users. As we do not have a tech background ourselves, we are very open to discussions around the scope to achieve what is realistic as part of this project. General Description for MVP app : 5 categories (Animals, Fruits/Veg, Body Parts, Colours, Numbers) 1 set of “flash cards” in each category 2 games in each category for a total of 10 games. We have basic descriptions of these games which include memory games, popping balloons, puzzles, "fill the basket", match right answers, etc. Around 200-300 objects in total Ability to change the content / language on the back-end We have a lot / most of the object illustrations already from our books but for other design elements we can use placeholders Score tracking will be useful (multiple kids on device, but no registration required) No monetization for MVP Examples: Studycat Fun French https://play.google.com/store/apps/details?id=net.studycat.funfrench&hl=en_US&gl=US Spanish School Bus for Kids https://apps.apple.com/us/app/spanish-school-bus-for-kids/id642466531 Canticos Bilingual Preschool https://apps.apple.com/app/apple-store/id1519515456?mt=8 Technology Requirements: iOS native to start Contact Information: hamid@inglishforkids.com

Market Expansion Strategy - UK Expansion

Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent in the West to learn their native languages. So far, our focus has been on a single language - Urdu. We wanted to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.). South Asians are the fastest growing and wealthiest demographic in the US and we believe there is a huge opportunity in this space. What we do As a 1.5 person startup, we took a staged approach to test product/market fit. Phase 1 - complete - published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script. We have received excellent feedback over the last year having sold thousands of books around the globe, with a significant presence in Canada, the US and the UK. Phase 2 - in progress - prove out product/market fit on multiple products Relaunch under a new name with a new set of products that take into account customer feedback we have received Launch a new service line of online tutoring specifically catered and designed for kids in the West Explore expansion opportunities - this is what we need help with Phase 3 - future - scale! The Project While we have established a distribution presence in the UK, we still believe that there is lots more to understand with the South Asian market there that we are looking to target. We are trying to establish a better understanding of their personas, where they shop, who they follow on social media, what their alternatives are, why they buy our products and how can we better position our product for the British market.