Grassroots Multimedia Marketing and Market Analysis Project

The primary objective of this project is to provide Grassroots Multimedia with a thorough understanding of its competitive landscape within the emerging agency sector. This involves delving into the marketing strategies employed by similar agencies to effectively position themselves in the market. By conducting detailed research and analysis, the project aims to identify key trends, tactics, and approaches utilized by competitors to attract clients and promote their services. Furthermore, the project seeks to develop a robust social media strategy tailored specifically to the needs and goals of Grassroots Multimedia. This entails a comprehensive examination of various social media platforms, content types, engagement strategies, and audience targeting techniques. The ultimate aim is to equip Grassroots Multimedia with the tools and knowledge necessary to leverage social media effectively as a marketing tool, thereby enhancing brand visibility, engagement, and conversion rates. In addition to competitor analysis and social media strategy development, the project will also involve conducting thorough market research. This phase will focus on identifying and understanding the needs, preferences, and behaviors of Grassroots Multimedia's target clientele - which includes social enterprises, community organizations, and artists, among others. By analyzing market trends, consumer demographics, and industry dynamics, the project aims to pinpoint the most promising opportunities for growth and expansion within the agency's target market segments. Overall, the project encompasses a multifaceted approach that requires learners to engage in in-depth research, critical analysis, and strategic planning. Through these efforts, learners can gain valuable insights and actionable strategies that will inform them about finding success in the marketplace.

Collaborative Movements Documentary Series

The main goal for the project is to develop a multi-part documentary series titled "Collaborative Movements" which explores the intersections of non-profits, social enterprises, third spaces and local communities in Ottawa in regards to topics and initiatives concerning public well-being, art, sustainability, food and housing security, and culture. The project also involves seeking assistance in grant writing and creating a filming project plan.