Promotion Plan
Timeline
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September 23, 2017Experience start
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September 7, 2017Project Scope Meeting
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November 16, 2017Experience end
Timeline
-
September 23, 2017Experience start
-
September 7, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 16, 2017Experience end
Experience scope
Categories
Communications Marketing strategySkills
marketing communications marketing strategy teamworkUndergraduate student-consultants will develop an integrated marketing campaign/plan for your organization to achieve your marketing goals.
Learners
Phase 1 (Due November 2)
Background, Purpose, and Focus; Marketing Environment Assessment; SWOT Analysis; Company Mission; Target Markets/ Market Opportunity Analysis; Marketing Objectives; Marketing Strategy; Budget.
Phase 2 (Due November 16)
Promotional Mix; Implementation Plan; Timeline.
The team may also provide rough drafts of created ads and social media posts.
Project timeline
-
September 23, 2017Experience start
-
September 7, 2017Project Scope Meeting
-
November 16, 2017Experience end
Timeline
-
September 23, 2017Experience start
-
September 7, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 16, 2017Experience end
Project Examples
Requirements
Starting at the end of this September, a group of 3-5 Marketing students will spend approximately 40 hours over the course of the semester developing and integrated marketing campaign or plan for your organization.
Based on information your organization provides and the goals that you've shared with the students, they will provide you with a detailed plan, delivered in two phases, that will help you achieve your marketing goals.
Project examples could include, but are not limited to:
- Increasing brand awareness for a new product/service line.
- Hitting revenue targets for an existing or new product/service.
- Gaining market share for an existing product/service.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 23, 2017Experience start
-
September 7, 2017Project Scope Meeting
-
November 16, 2017Experience end
Timeline
-
September 23, 2017Experience start
-
September 7, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 16, 2017Experience end