Marketing Management (Section 7 & 16)
Timeline
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April 29, 2021Experience start
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May 8, 2021Project Scope Meeting
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May 22, 2021Group Project Proposal
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June 18, 2021Experience end
Timeline
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April 29, 2021Experience start
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May 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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May 22, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
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June 18, 2021Experience end
Experience scope
Categories
Communications Market research Marketing strategy Media Social sciencesSkills
research branding communication data analysisThis semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
- Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
- Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
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April 29, 2021Experience start
-
May 8, 2021Project Scope Meeting
-
May 22, 2021Group Project Proposal
-
June 18, 2021Experience end
Timeline
-
April 29, 2021Experience start
-
May 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 22, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
June 18, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups.
- Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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April 29, 2021Experience start
-
May 8, 2021Project Scope Meeting
-
May 22, 2021Group Project Proposal
-
June 18, 2021Experience end
Timeline
-
April 29, 2021Experience start
-
May 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 22, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
June 18, 2021Experience end