- Location
- Whitby, Ontario, Canada
- Bio
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Dr. M. Yalcin Parmaksiz holds a Ph.D. in Business Administration with a Marketing specialization from Yildiz Technical University. Before joining University Canada West, he was a visiting researcher at Ontario Tech University.
As a seasoned marketing professional, Dr. Parmaksiz has spent 19 years working on many B2B and B2C businesses such as entertainment (boxoffice.com, webedia.fr, beyazperde.com), fashion (beauty brands), e-commerce (Amazon, ETSY, online retail), FMCG, travel (online booking systems), aviation (airline & aerospace), construction (transportation manufacturing), and automation engineering. He worked as the country manager of the US-based Boxoffice.com and France-based Webedia in Istanbul and Paris for nine years.
He has also been consulting many brands and leading their growth marketing efforts as an independent consultant.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Marketing strategy Media Social sciences
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Recent experiences
International Marketing (ON-SPRING25-01)
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an entry strategy mode, and developing competitive international marketing strategies. You will receive a detailed report and presentation upon completing the project.
Marketing Management (ON-SPRING25-01)
MRKT 621 (ON-SPRING25-01)
This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
International Marketing (ON-SPRING25-01)
MRKT 625
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an entry strategy mode, and developing competitive international marketing strategies. You will receive a detailed report and presentation upon completing the project.
Marketing Promotion
MRKT 625 (ON-SPRING24-01)
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, the company's strengths and weaknesses and a section on how to improve its promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 4 to 5 students, but there is a chance to keep groups flexible.