ENT 448: Corporate Entrepreneurship
Timeline
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September 29, 2021Experience start
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September 30, 2021Creating Ideas: Project Scope Overview
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October 5, 2021Creating Ideas: Check-in
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October 7, 2021Creating Ideas: Initial Feedback
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October 12, 2021Creating Ideas: Project Submission
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October 14, 2021Testing Ideas: Project Scope Overview
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December 3, 2021Experience end
Timeline
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September 29, 2021Experience start
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September 30, 2021Creating Ideas: Project Scope Overview
Meeting between students and company to overview the Creating Ideas projects. This can be done via Zoom, or recording if necessary.
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October 5, 2021Creating Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions.
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October 7, 2021Creating Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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October 12, 2021Creating Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their recommendations, including a 4-pager, to the project sponsors for constructive feedback and guidance.
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October 14, 2021Testing Ideas: Project Scope Overview
Meeting between students and company to overview the Testing Ideas projects. This can be done via Zoom, or recording if necessary.
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October 19, 2021Testing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they plan to test ideas.
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October 21, 2021Testing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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October 26, 2021Testing Ideas: Project Submission
Based on 'initial feedback' teams will 'test' the idea(s). Teams will provide an overview of the feedback they received, including data gathered and recommendations for future research in a 4-pager and presentation for constructive feedback and guidance.
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October 28, 2021Scaling Ideas: Project Scope Overview
Meeting between students and company to overview the Scaling Ideas goals and objective (including potential target markets). This can be done via Zoom, or recording if necessary.
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November 2, 2021Scaling Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they would recommend scaling the idea(s) in question.
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November 4, 2021Scaling Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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November 9, 2021Scaling Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards scaling the idea(s), included in a 4-pager, to the project sponsors for constructive feedback and guidance.
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November 11, 2021Renewing: Project Scope Overview
Meeting between students and company to overview product/service that needs renewing. This discussion includes the goals and objectives (including potential target markets). This can be done via Zoom, or recording if necessary.
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November 16, 2021Renewing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions around their potential recommendations to renew the current product/service idea(s) in question.
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November 18, 2021Renewing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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November 23, 2021Renewing Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards renewing a current corporate 'idea', included in a 4-pager, to the project sponsors for constructive feedback and guidance.
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December 3, 2021Experience end
Experience scope
Categories
Market research Product or service launchSkills
competitive analysis business services business consulting business strategy marketing strategyVia short (1.5 week) sprints, changing student teams will apply their entrepreneurial and new venture knowledge, critical analyses, and business strategies/design skills to propose solutions for corporations to create, test, scale and renew new ideas based on current competitive advantage(s) or internal objectives. The intent will be to help companies ideate around novel ways to establish, develop and/or grow their organization, undertake a new development, resolve an issue or problem, and/or accomplish a business pivot.
Based on a combination of internal analysis (based on resources the companies provide) and external research, student teams will provide strategic recommendations appropriate to the sponsoring corporations business situation.
Learners
The deliverables provided by the student teams include:
- a 1-pager of initial thoughts, strategy and questions (for initial feedback)
- (following feedback) a 4-pager recommendation (including data, relevant information, and evidence in support of the business proposal)
- brief presentation (including Q&A) for each stage (create ideas, test ideas, scale ideas and renew ideas)
Project timeline
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September 29, 2021Experience start
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September 30, 2021Creating Ideas: Project Scope Overview
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October 5, 2021Creating Ideas: Check-in
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October 7, 2021Creating Ideas: Initial Feedback
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October 12, 2021Creating Ideas: Project Submission
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October 14, 2021Testing Ideas: Project Scope Overview
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December 3, 2021Experience end
Timeline
-
September 29, 2021Experience start
-
September 30, 2021Creating Ideas: Project Scope Overview
Meeting between students and company to overview the Creating Ideas projects. This can be done via Zoom, or recording if necessary.
-
October 5, 2021Creating Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions.
-
October 7, 2021Creating Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
October 12, 2021Creating Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their recommendations, including a 4-pager, to the project sponsors for constructive feedback and guidance.
-
October 14, 2021Testing Ideas: Project Scope Overview
Meeting between students and company to overview the Testing Ideas projects. This can be done via Zoom, or recording if necessary.
-
October 19, 2021Testing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they plan to test ideas.
-
October 21, 2021Testing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
October 26, 2021Testing Ideas: Project Submission
Based on 'initial feedback' teams will 'test' the idea(s). Teams will provide an overview of the feedback they received, including data gathered and recommendations for future research in a 4-pager and presentation for constructive feedback and guidance.
-
October 28, 2021Scaling Ideas: Project Scope Overview
Meeting between students and company to overview the Scaling Ideas goals and objective (including potential target markets). This can be done via Zoom, or recording if necessary.
-
November 2, 2021Scaling Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they would recommend scaling the idea(s) in question.
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November 4, 2021Scaling Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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November 9, 2021Scaling Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards scaling the idea(s), included in a 4-pager, to the project sponsors for constructive feedback and guidance.
-
November 11, 2021Renewing: Project Scope Overview
Meeting between students and company to overview product/service that needs renewing. This discussion includes the goals and objectives (including potential target markets). This can be done via Zoom, or recording if necessary.
-
November 16, 2021Renewing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions around their potential recommendations to renew the current product/service idea(s) in question.
-
November 18, 2021Renewing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
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November 23, 2021Renewing Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards renewing a current corporate 'idea', included in a 4-pager, to the project sponsors for constructive feedback and guidance.
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December 3, 2021Experience end
Project Examples
Requirements
The ENT 448 Corporate Entrepreneurship course allows students to understand, test, and apply key corporate entrepreneurship principles through a ‘Sprint’ modality. Through this unique experience, students take corporate problems (backlog) and propose suggested (research-backed) solutions in 1-week cycles. There are four cycles, focused on ‘Creating Ideas,’ ‘Testing Ideas,’ ‘Scaling Ideas,’ and ‘Renewing Ideas.’ After the Sprint, corporations can work with students (outside the course structure) to do further research and/or implement their Sprint suggestions
Examples may include, but are not limited to, issues, opportunities, and combinations from among the following areas:
- Utilizing competitive advantage
- Customer Acquisition
- Revenue Improvement
- Strategic Partnership Planning
- Business Strategy
- New initiatives (products / services)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 29, 2021Experience start
-
September 30, 2021Creating Ideas: Project Scope Overview
-
October 5, 2021Creating Ideas: Check-in
-
October 7, 2021Creating Ideas: Initial Feedback
-
October 12, 2021Creating Ideas: Project Submission
-
October 14, 2021Testing Ideas: Project Scope Overview
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December 3, 2021Experience end
Timeline
-
September 29, 2021Experience start
-
September 30, 2021Creating Ideas: Project Scope Overview
Meeting between students and company to overview the Creating Ideas projects. This can be done via Zoom, or recording if necessary.
-
October 5, 2021Creating Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions.
-
October 7, 2021Creating Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
October 12, 2021Creating Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their recommendations, including a 4-pager, to the project sponsors for constructive feedback and guidance.
-
October 14, 2021Testing Ideas: Project Scope Overview
Meeting between students and company to overview the Testing Ideas projects. This can be done via Zoom, or recording if necessary.
-
October 19, 2021Testing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they plan to test ideas.
-
October 21, 2021Testing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
October 26, 2021Testing Ideas: Project Submission
Based on 'initial feedback' teams will 'test' the idea(s). Teams will provide an overview of the feedback they received, including data gathered and recommendations for future research in a 4-pager and presentation for constructive feedback and guidance.
-
October 28, 2021Scaling Ideas: Project Scope Overview
Meeting between students and company to overview the Scaling Ideas goals and objective (including potential target markets). This can be done via Zoom, or recording if necessary.
-
November 2, 2021Scaling Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions on how they would recommend scaling the idea(s) in question.
-
November 4, 2021Scaling Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
November 9, 2021Scaling Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards scaling the idea(s), included in a 4-pager, to the project sponsors for constructive feedback and guidance.
-
November 11, 2021Renewing: Project Scope Overview
Meeting between students and company to overview product/service that needs renewing. This discussion includes the goals and objectives (including potential target markets). This can be done via Zoom, or recording if necessary.
-
November 16, 2021Renewing Ideas: Check-in
Teams will submit a 1-pager review of initial thoughts, research, and questions around their potential recommendations to renew the current product/service idea(s) in question.
-
November 18, 2021Renewing Ideas: Initial Feedback
Project sponsors will provide feedback on the 1-pager, and answer team questions.
-
November 23, 2021Renewing Ideas: Project Submission
Utilizing the 'initial feedback' provided: Teams will present their approaches, data gathered and ultimate recommendations towards renewing a current corporate 'idea', included in a 4-pager, to the project sponsors for constructive feedback and guidance.
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December 3, 2021Experience end