- Description
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The University of West Alabama (UWA) is a public university in Livingston, Alabama. Founded in 1835, the school began as a church-supported school for young women called Livingston Female Academy. The university serves students in several academic colleges and divisions on a 600-acre campus in west-central Alabama. UWA offers various degree programs including associate, bachelor's, master's, educational specialist, and educational doctorate degrees.
Do something that matters. It bears repeating. In seeking the right college, you’re looking for more than just excellent academics; you’re seeking the preparation you need to make a difference in the world. The University of West Alabama is the place to find that opportunity. With an array of undergraduate and graduate programs, a 18:1 student-to-instructor ratio, and courses taught by full professors, UWA offers a top-tier learning environment. Beyond the classroom is a welcoming campus and community, filled with opportunities to thrive and grow. It’s all about providing you with tools, skills and background to get you ready for what’s next; to do something that matters.
- Portal website
- https://www.uwa.edu/
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Recent experiences
Sport Market Research and Product Launch Strategy
31.0504
The Sport Management program at the University of West Alabama equips undergraduate students with the skills to conduct thorough market research and develop strategies for product launches within the sports industry. These students are adept at utilizing digital tools and possess strong analytical abilities, making them well-suited for projects that require data-driven insights and strategic planning. By applying their classroom knowledge, students can assist companies in understanding market trends, consumer behavior, and competitive landscapes to inform successful product introductions.
Marketing Strategy Sprint
31.0504
This experience is designed for learners who are eager to apply their marketing knowledge to real-world projects. Participants will engage in a comprehensive marketing project that involves conducting market research, setting marketing goals, analyzing financial impacts, and crafting a compelling marketing publicity campaign. Learners will leverage their classroom insights to develop strategic marketing solutions that align with industry needs, providing valuable contributions to participating companies.
Social Media Strategy and Analytics Experience
This experience offers learners the opportunity to apply their understanding of social media platforms and digital communication within the framework of Integrated Marketing Communications (IMC). Participants will develop skills in creating an online voice, generating engaging content, and utilizing Google Analytics for insights. By working on real-world projects, learners will enhance their ability to integrate multimedia skills with marketing principles, ultimately producing professional-grade social media marketing plans.
Project Sport Management (SM 598) Spring 2025
SM 598
Project Summary: Looking to elevate your organization, and bring it to the next level? Bring on learners from the University of West Alabama to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience opportunities for practical experience in a professional field setting.
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