Post-graduate learners who are eager to apply their advanced understanding of digital marketing to real-world scenarios. Participants will leverage their knowledge of market analysis, consumer behavior, and digital tools to craft a comprehensive digital marketing plan. The course emphasizes creativity and practicality, enabling learners to develop strategies that are not only innovative but also actionable and aligned with client objectives. By engaging with industry professionals, learners will gain insights into current market trends and challenges, enhancing their ability to deliver impactful marketing solutions.

Sheridan International Business Management Capstone projects run for a duration of 14 weeks. Guided by a faculty member, student consultant groups work with an Industry Client to help them develop an International Business Plan. These projects apply to small, medium and large enterprises. How does this benefit you? • Work with the next generation before you hire • Fresh new ideas and perspectives • Enthusiastic team of students working on your project, advised by experienced faculty • Explore new markets that are outside of your organization’s current business plan • Connect with Sheridan College academic community • Students will provide approximately 70 hours of work, without financial payment dedicated to helping your business

The Process Modelling subject is part of the Business Analysis & Process Management program and runs for 14 weeks. Guided by a faculty member, student consultant groups work with an Industry Client to help document the process, identify opportunities for improvement and report on recommendations. These projects apply to small, medium and large enterprises. How does this benefit you? • Work with the next generation before you hire • Fresh new ideas and perspectives • Enthusiastic team of students working on your project, advised by experienced faculty • Explore new markets that are outside of your organization’s current business plan • Connect with Sheridan College academic community • Students will provide approximately 24 hours of work, without financial payment dedicated to helping your business

Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from January 2025 until April 2025. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.