Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

This experience immerses learners in the practical application of integrated marketing communications (IMC) strategies. Participants will leverage their understanding of promotional techniques such as advertising, sales promotions, public relations, and personal selling to design cohesive marketing campaigns. By setting promotional objectives, planning budgets, and evaluating media forms, learners will gain hands-on experience in crafting and executing effective communication strategies. This experience is ideal for industry professionals seeking innovative solutions for short-term marketing challenges.

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies