Helina Baby Inc. is looking to enhance its online presence by establishing a new social media strategy focused on Instagram, Facebook and Linkedin. The goal is to create a cohesive brand image that resonates with their target audience, which includes parents and caregivers. The project involves researching current social media trends, analyzing competitor strategies, and understanding the preferences of Helina Baby's audience. The team will develop a comprehensive plan that outlines content themes, posting schedules, and engagement tactics. This project will allow learners to apply their knowledge of digital marketing, branding, and social media analytics to create a strategy that increases brand awareness and customer engagement.

The deliverables for this project include a detailed social media strategy document and a content calendar for Instagram, Facebook and Linkedin. The strategy document should outline the brand's voice, visual style, and engagement tactics. Additionally, the team will provide a report on competitor analysis and audience insights, ensuring the strategy is data-driven and tailored to Helina Baby Inc.'s goals.