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Ottawa, Ontario, Canada
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Brampton, Ontario, Canada
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Recent projects

Ebook Layout Design for Baby Carrier Guide
Helina Baby Inc. aims to create an informative ebook to assist parents in selecting the most supportive and comfortable baby carrier for their needs. The project involves designing an engaging and user-friendly layout for the ebook, ensuring that the information is easily accessible and visually appealing. The content will focus on key factors such as ergonomics, material quality, and safety features of baby carriers. The goal is to enhance the reading experience by incorporating graphics, charts, and other visual elements that complement the text. This project provides an opportunity for learners to apply their design skills and knowledge of digital publishing tools, while also considering the target audience's needs and preferences. The final design should reflect Helina Baby Inc.'s brand identity and support the company's mission to educate and empower parents.

SEO Strategy for Brand Awareness
Helina Baby Inc., a company specializing in baby products, aims to enhance its online presence and increase brand awareness through effective Search Engine Optimization (SEO) strategies. The project involves analyzing the current online visibility of Helina Baby Inc. and identifying areas for improvement. Learners will apply their knowledge of SEO principles to develop a comprehensive strategy that aligns with the company's goals. The project will focus on optimizing website content, improving keyword targeting, and enhancing backlink profiles. By the end of the project, learners will have gained practical experience in implementing SEO techniques to boost brand visibility and attract more potential customers to Helina Baby Inc.'s online platforms.

Helina Baby Inc. Wholesale Catalogue and Website Design Enhancement
Helina Baby Inc. is looking to expand its reach by creating a comprehensive wholesale catalogue and enhancing its website design. The goal of this project is to provide a visually appealing and informative catalogue that effectively showcases Helina Baby's product range to potential wholesale buyers. Additionally, the project aims to improve the user experience on the company's website by incorporating cohesive design elements that align with the new catalogue. This project provides an opportunity for learners to apply their skills in graphic design, digital marketing, and user experience design. The tasks involved include designing the layout of the catalogue, selecting appropriate images and descriptions for products, and updating the website's design to ensure consistency with the new catalogue. The project is designed to be completed by a team of learners from a graphic design or digital marketing program within 80 hours.

Social Media Branding and Engagement Strategy for Helina Baby Inc.
Helina Baby Inc. is looking to enhance its online presence by establishing a new social media strategy focused on Instagram, Facebook and Linkedin. The goal is to create a cohesive brand image that resonates with their target audience, which includes parents and caregivers. The project involves researching current social media trends, analyzing competitor strategies, and understanding the preferences of Helina Baby's audience. The team will develop a comprehensive plan that outlines content themes, posting schedules, and engagement tactics. This project will allow learners to apply their knowledge of digital marketing, branding, and social media analytics to create a strategy that increases brand awareness and customer engagement.