Helina Baby Inc., a company specializing in baby products, aims to enhance its online presence and increase brand awareness through effective Search Engine Optimization (SEO) strategies. The project involves analyzing the current online visibility of Helina Baby Inc. and identifying areas for improvement. Learners will apply their knowledge of SEO principles to develop a comprehensive strategy that aligns with the company's goals. The project will focus on optimizing website content, improving keyword targeting, and enhancing backlink profiles. By the end of the project, learners will have gained practical experience in implementing SEO techniques to boost brand visibility and attract more potential customers to Helina Baby Inc.'s online platforms.

The deliverables for this project include a detailed SEO audit report, a strategic plan outlining recommended SEO improvements, and a presentation summarizing the proposed strategies. Learners will also provide a set of optimized website content and a list of targeted keywords. These deliverables will demonstrate the learners' ability to apply SEO knowledge to real-world scenarios, ultimately contributing to Helina Baby Inc.'s goal of increasing brand awareness.