Helina Baby Inc. is looking to enhance its presence on social media platforms to better connect with its target audience of new and expecting parents. The company aims to increase brand awareness, engage with its community, and drive traffic to its website. The project involves analyzing current social media trends, identifying key platforms for engagement, and developing a comprehensive strategy tailored to Helina Baby Inc.'s brand and audience. Learners will apply their knowledge of digital marketing and social media analytics to create a plan that includes content ideas, posting schedules, and engagement tactics. The goal is to create a strategy that is both effective and sustainable, allowing Helina Baby Inc. to maintain a strong online presence.

The project deliverables will include a detailed social media strategy document outlining recommended platforms, content types, and posting schedules. Additionally, learners will provide a set of sample social media posts and a report on potential metrics for measuring success. The strategy should be actionable and easy for Helina Baby Inc. to implement, ensuring a cohesive and engaging online presence.