Strategizing Digital Growth: A Comprehensive Marketing Plan for S&M Couture Inc.
Project scope
Categories
Digital marketing Social media marketingSkills
target audience planning digital marketing design elements and principles marketing planning email marketing social media marketing search engine optimization social media researchThe main goal for the project is to create a comprehensive digital marketing plan for S&M Couture Inc. that includes content planning and creating a clean and professional look for the company's online presence. This will involve several different steps for the students, including:
- Conducting a thorough analysis of the current digital marketing strategy and online presence of S&M Couture Inc.
- Developing a content plan that aligns with the company's brand and target audience.
- Creating a visual and aesthetic strategy to ensure a clean and professional look for the company's online platforms.
- Implementing strategies for social media marketing, email marketing, and search engine optimization.
- Monitoring and measuring the effectiveness of the digital marketing plan and making adjustments as needed.
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the current digital marketing strategy and online presence of S&M Couture Inc.
- A detailed content plan that includes a content calendar and strategy for different online platforms.
- A visual and aesthetic strategy that outlines the design elements and guidelines for a clean and professional look.
- Implemented digital marketing strategies for social media, email, and search engine optimization.
- A report on the effectiveness of the digital marketing plan with recommendations for future improvements.
Final deliverables:
- A final report including the analysis, content plan, visual strategy, and implemented digital marketing strategies.
- A presentation explaining the research, findings, and recommendations for the digital marketing plan.
Regular meeting will be offered with students to assist them with the project and answer any questions as needed. In addition, any resources required for the project will be provided.
About the company
S&M Couture Inc. is a fashion-forward retail clothing boutique store located in Pickering that aims to revolutionize the retail experience. Founded by fashion-enthusiasts Sharifa Manning who later jointly collaborated with her son Nehemiah Heywood-Bennett when she realized that he had a passion and eye for fashion like herself.
We both enjoy helping people look uniquely their absolute best while instilling purposeful confidence in them so they don’t leave the same way they came. This is why our slogan is “Let me dress you and you will never leave the same way you came.” We both prefer a family-driven approach to the business because it allows us to come together and utilize our individual skills and interests to establish and grow our company. Our shared passion for fashion has played a significant role in shaping the direction and vision of the company.
Our individual fashion expertise and insights allow us to create a business that resonates with our target audience and offers unique perspectives in the fashion industry. Our collaborative effort allows us to have a strong sense of shared values and a deep understanding of our customers' needs. As mother and son, we aim to build a foundation that will bring a personal touch, a sense of dedication, and a shared commitment to the success of the business. In turn, strengthens our bond and creates a solid foundation for our company's growth and development.