General Marketer - Cannabis Industry

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content. Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.

Social Media Copywriting

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. In this project, you will be working on work on Social Media Copywriting (Facebook&Instagram). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Google Analytics, LinkedIn, FaceBook, Instragram, Youtube, Base Camp, Twitter

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Are you interested in writing and communication, marketing, social media, and learning the ins and outs of the digital marketing world, while keeping all of this organized through the discipline of project management!? If so, please apply! Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.