Sweet Connections: Digital Marketing Strategy for Drop Caramel Co.

Drop Caramel Co. aims to enhance its digital presence by creating a vibrant online community centered around the love of caramel. The project involves designing a comprehensive digital marketing strategy that not only engages existing customers but also attracts new ones. The primary goal is to foster a sense of community among caramel enthusiasts, encouraging them to share their experiences and feedback. This project will also develop a reusable marketing template that can be employed to introduce and promote new products effectively. By leveraging social media platforms, email marketing, and content creation, the strategy will focus on building brand loyalty and increasing customer interaction. The project will provide learners with the opportunity to apply their knowledge of digital marketing, social media management, and consumer engagement in a real-world setting.

Build a Business Plan

Build a 10-15 pages business plan for our business. Students will be tasked with presenting a comprehensive business plan tailored to our specific needs and those of our clients. This plan will encompass planning for scaling up production, distribution and sales of existing products.