Execute an integrated digital marketing strategy across social media, email, and website platforms and maintained social media calendar on Hootsuite, increasing audience engagement by 35%
Support key organizational initiatives by collaborating with internal teams and community stakeholders, increasing brand awareness and newsletter subscriptions by 30%
Manage website on WordPress CMS, designing user-friendly layouts and ensuring compliance with Web Content Accessibility Guidelines (WCAG) and SEO best practices in all digital content

Increased Instagram following by 40% in less than 3 months through targeted engagement strategies and liaising with over 50 community organizations
Curated compelling social media content (posts, videos, infographics) using Hootsuite, Canva, Capcut, and Adobe Creative Suite, raising awareness for a National Economic Abuse campaign and engaging over 3,000 stakeholders

Develop marketing strategies and execute new program launches, achieving a 60% increase in attendance at workshops and roundtables through targeted promotional campaigns
Coordinate end-to-end campaign lifecycle, including ideation, execution, and reporting, increasing program registration by 25% and boosting website traffic by 30% through strategic marketing initiatives
Manage Squarespace website design and updates to enhance navigation and SEO, increasing monthly visitors from 1K to 8K in 3 months
Maintain detailed campaign performance dashboards using Google Analytics and Hootsuite, leading to a 10% improvement in conversion rates by optimizing content strategies based on data insights

Managed content across social media platforms (Instagram, Facebook, Twitter, LinkedIn) with a combined following of 6,000+, ensuring consistent brand voice and timely responses
Designed over 40 promotional materials (posters, social media posts, banners) in line with branding and communication guidelines, increasing Instagram impressions by 30%

Developed and distributed compelling marketing materials (i.e. brochures, blog posts, e-newsletters, posters, flyers) to raise awareness of Trent University’s annual DisOrientation Week, reaching over 1,000 students
Built relationships with 20+ community non-profit organizations to expand content and public relations opportunities