Developing Base Brand Decks and Organizing Brand Folders

Project Objective: The primary goal of this cooperative placement project is to develop base brand decks for both international and domestic producers, and to organize existing brand folders to ensure that all core materials are readily available and up-to-date. By the end of this project, our aim is to have comprehensive brand decks that can be easily used for promotional and marketing purposes, and organized brand folders that streamline brand information retrieval.

International Trade Organizations' Marketing Programs and Funding Opportunities Research for Canadian Producers

Project Goals: Research and contact international trade organizations representing wine-producing countries, such as Wines Chile and Wines of Argentina. Gain insights into the marketing programs and funding opportunities they offer for Canadian producers looking to promote their wines. Provide a comprehensive report on available marketing programs, eligibility criteria, and application processes.

Marketing Plan Development and Materials Creation

Project Objective: The primary objective of this Cooperative Placement Project is to equip the student with practical marketing skills and experience in developing tailored marketing plans and materials for diverse liquor producers, ranging from basic materials like sell sheets and social media ads to advanced promotional strategies. This project aims to enable the student to adapt to varying brand needs, while gaining a comprehensive understanding of trade marketing, including the submission process to liquor boards, thus preparing them for a successful career in marketing within the liquor industry.

Sales and Operational Analysis for Business Plan Development

Project Goals: Collaborate with the management team at Touchstone to create a comprehensive business plan. Evaluate the current financial status and prospects of the organization. Develop multiple future scenarios based on assumptions. Emphasize the value the business plan provides for both current operations and future growth, specifically in forward planning and capital raising efforts.