Seyedkazem Khatami
Learner
(2)
5
Zane Aburaneh
Founder and CEO
April 11, 2025
Team feedback
Thank you to the team for your sharp, strategic thinking. Your deep dive into Gluu.Repair’s potential sectors was incredibly insightful and practical. You’ve given us a clear roadmap to scale with purpose. Well done!
Communication
Product management
Marketing
Client onboarding
Problem solving
Innovation

Innovation Commercialization Strategy Workshop
University of Guelph

Gluu.Repair - Client On-boarding
Gluu

Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning
Market segmentation
Target market
Competitive analysis
Process improvement
Project documentation
You demonstrated a strong approach to expansion and a clear understanding of the market space. Great job applying the techniques and skills you’ve learned in the program to deliver impactful insights. Well done!
Team feedback
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines

Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph

Sales and Commercial Outreach
Circular Rubber Technologies, Inc