EazyHold Social Marketing Campaigns and Data Analysis

We want students to help us build a marketing campaign to grow and engage our target market: Parents of Children with Disabilities, such as Cerebral Palsy, Limb Differences, Autism, etc . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Can you identify other target markets we are not yet reaching? What are some of the most common disabilities affecting grip that our products can help with?