Shamrruthan Ganeshan
Shamrruthan Ganeshan
Learner - He / Him
(1)
9
Location
Markham, Ontario, Canada
Bio

Aspiring business student currently completing my BBA at Schulich School of Business with experience in accounting, sales, and administration. I have a strong interest in entrepreneurship, strategy, and international trade and my background includes leadership roles in university clubs as the First Year Representative, co-op at the McLelland Financial Group, and hands-on experience in retail and customer relations. I am passionate about problem-solving, networking, and continuous learning, consistently competing and placing in various university-level Case Competitions and Iโ€™m eager to connect with industry professionals and explore business opportunities.

Portals
Categories
Project management Competitive analysis Investment Sales strategy Economics

Skills

Marketing 1 Marketing planning 1 Marketing strategies 1

Socials

Achievements

Latest feedback

Recent projects

Archer's Arrow Publishing
Archer's Arrow Publishing
Vancouver, British Columbia, Canada

Marketing Strategy for Archer's Arrow Publishing: Expanding on Amazon, IngramSpark, and Beyond

Archer's Arrow Publishing is a growing independent publishing company specializing in Amazon KDP and Audible products. Our mission is to bring diverse, engaging, and high-quality books to readers worldwide under multiple pen names and brands. To take our business to the next level, weโ€™re seeking a motivated university student to assist us with designing and executing a modern, multi-channel marketing strategy. This project will focus on: Expanding our reach on Amazon ย by understanding how to optimize reviews, build organic visibility, and use advertising tools effectively. Developing strategies for future growth on platforms like IngramSpark ย to sell across different distribution channels. Exploring opportunities to translate books into multiple languages ย to reach international markets. If you're interested in learning about e-commerce, digital publishing, and audience growth strategies, this is a perfect opportunity to gain hands-on experience and make a real impact. Main Goal The primary goal of this project is to build a clear, actionable marketing plan that: Increases customer engagement and grows our brand presence on Amazon and other platforms. Leverages key tools like customer reviews, SEO, and targeted advertising to boost visibility. Prepares us to expand into international markets and multi-platform distribution channels.

Matches 2
Category Market research + 4
Closed

Work experience

Administrative Assistant
The McClelland Financial Group - Assante Wealth Management
Markham, Ontario, Canada
February 2023 - June 2023

Assisted the various departments in the business including Tax, Administration and Service, utilizing a wide range of software and programs such as Salesforce, Teamdesk and more in team and solo environments. Prepared documentation for the Senior Analysts to use during meetings with clients, worked on hands-on tasks as well as tasks using computer software.