Strategic Plan for New Product and Service

Project Scope We require a marketing plan and launch strategy for a new version of our tours as well as market research to support this sector in British Columbia, Canada. Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. The new product strategy can be quite broad, even operating under a new name if the research leads students there. We are interested in innovative ideas. Project We would like to see student team analysis of our products as they compare to competitors in our market-place to better understand our consumer needs and wants. We face competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A competitor analysis of local tour operators would be of great value. Direct competitors are important though, all activities in the resort act as competition in how our customers spend their time and money. The plan can include but not limited to: Go-to-market strategy for new products or services Develop new branding or communication strategy Pricing or service structure changes Customer personas or market analysis Promoting a new retail product and launch new tour Increasing brand awareness with a digital marketing strategy Identify key differentiators in attracting customers Increasing revenue or market share for an existing product/service. Identifying new market segments and opportunities. Deliverables We are open to any format of deliverable that best compliments the instructor’s assessment needs and the learning outcomes of the course. Word document, PowerPoint or other media is welcome.

Market Expansion Research in Tourism (1)

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities and expand to Victoria, Vancouver or other area in BC to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

Customer Engagement Strategy

Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.

Retail/Channel Marketing Strategy

Project Scope We require a marketing plan and launch strategy for a new souvenir product line as well as market research to support this sector in Whistler, British Columbia, Canada. Our 2020 expansion also will include product development and marketing for retail products to be sold online and to guests at the end of a safari. Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. The new product strategy will differentiate our company and increase revenues. We are interested in innovative ideas. Project Analysis of all four marketing mix elements; product, price, distribution, and promotion for a Bear themed product line. We would like to see student team analysis of our products as they compare to competitors in our market-place to better understand our consumer needs and wants. We face competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A competitor analysis of local tour operators would be of great value. Direct competitors are important though, all activities in the resort act as competition in how our customers spend their time and money so we would like to do something different by selling souvenir items. We are aligned with a strategy that explores "the retailing concept, the competitive environment, your customer, the consumer decision-making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy." The plan can include but not limited to: Go-to-market strategy for new products Develop new branding or communication strategy Pricing or service structure changes Customer personas or market analysis Promoting a new retail products Increasing brand awareness with a digital marketing strategy Identify key differentiators in attracting customers Increasing revenue or market share for an existing product/service. Identifying new market segments and opportunities. Deliverables We are open to any format of deliverable that best compliments the instructor’s assessment needs and the learning outcomes of the course. Word document, PowerPoint or other media is welcome. This will lead to insights and recommendations that address the needs of your organization.