I collaborated on a marketing campaign for Kwesiya, an African print clothing store in Toronto, to support their website launch and physical store. I designed and presented social media ad mockups, including an Instagram Carousel and Facebook Collection Ad, optimizing engagement and conversions. Additionally, I proposed cost-effective influencer marketing strategies using affiliate and UGC influencers to drive sales and brand awareness. Our campaign was one of three selected to present to the client, who appreciated its creativity, practicality, and community-focused approach.

As part of my digital marketing course, I developed a search marketing campaign for 'Active Blend,' a fictional Coca-Cola product. I created the product visuals using Canva and AI tools and designed a mock website (Active Blend) using WordPress to showcase its unique selling points. I conducted keyword research using Google Keyword Planner and SEMRush, aligning organic SEO and paid search strategies for maximum visibility. I optimized the site with strong CTAs, on-page and off-page SEO techniques, including link building and influencer partnerships. The project successfully demonstrated my skills in search marketing, audience targeting, and ad copy optimization.

I created She Finds Her Way, a travel blog, using SEO best practices. By optimizing content with keyword research, structured data, and high-quality backlinks, I improved its search rankings. As a result, the blog ranks at the top on Google search when searching for 'She Finds Her Way.' This project strengthened my skills in content marketing, SEO, and digital strategy.