Strategic Marketing and Business Development

Neurofit is looking to learn more about business development and growth strategy to international markets. We are looking for a deeper understanding of these markets and through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, and align these with our product and markets to streamline the market entry process, for example. This is important for us as we recognize that our solution can support the needs of people worldwide, such that having a roadmap for international markets would greatly enhance our business development goals. We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, and implement a strategy based on the key areas indicated below. We are open to all information that seems appropriate and valuable.  Using these findings, we would like a detailed and researched report and implementation strategy on these international markets to maximize our impact and the future of our business.   Examples of key areas we would like to address in this project include: Identifying which international market to enter (including a brief market entry strategy) Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies). Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations) Identifying potential international partners for international expansion, and providing a brief strategic overview).