Digital Marketing Strategy

We are a tech startup that is looking to increase our social media presence, and would like students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What are the social media channels we should be utilizing? What is an appropriate budget for advertising? What kind of messaging should we use?

Email Marketing Campaign

SwimNGo is a tech startup that advertises our services online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Website Development

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, WordPress, etc. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Website Development 2

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project. Implementing security best practices to safeguard data and protect against potential vulnerabilities. Bonus steps in the process would also include: Testing prototypes with customers and generating ideas with feedback.

Mobile App Development

Our company is currently developing a prototype for a native mobile application version of our current web-based product. We have a significant amount of web traffic to our service and would like to capture some of that user activity through a mobile application. We would like a group of students to design a prototype mobile application for our current web based product. This will involve: Conducting background research of existing web application for the product. Identify key areas of our current product and how they might translate to a mobile application. Learning the fundamentals of React Native. Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Comprehensive Weight Management Clinic Development

Will2Well Inc. aims to expand its services by transforming into a comprehensive weight management clinic. The goal is to create a holistic program that integrates nutritional guidance, physical activity plans, and behavioral support to assist clients in achieving sustainable weight management. The project involves researching best practices in weight management, analyzing current service offerings, and identifying gaps that need to be addressed. The team will develop a strategic plan that outlines the necessary steps to transition into a full-service clinic. This project provides an opportunity for learners to apply their knowledge of health sciences, business strategy, and project management in a real-world setting. The focus will be on creating a cohesive plan that aligns with Will2Well's mission and values, ensuring a seamless transition and enhanced client experience.

Competitive Analysis & Brand Positioning Strategy for CyberBridge Marketing

Company Overview: At CyberBridge Marketing , we specialize in simplifying marketing for cybersecurity software and service providers. Our mission is to create bold, distinctive brands that stand out in the competitive cybersecurity space. This project offers students an opportunity to work directly with a growing company in a niche market and contribute to shaping our strategic direction. Main Objective of the Project: The main objective of this project is for students to conduct a comprehensive competitor analysis of the cybersecurity marketing space to identify CyberBridge Marketing’s key differentiators and potential positioning opportunities. By applying analytical techniques and marketing principles, students will uncover market gaps, areas for differentiation, and strategic recommendations that will enhance CyberBridge Marketing’s competitive position in the industry. Tasks and Activities Students Will Engage In: 1.Research Competitors and Market Trends: Research and analyze 5-7 major competitors within the cybersecurity marketing space. Evaluate competitors’ messaging, service offerings, content strategies, SEO performance, social media engagement, and customer feedback. 2.Develop a Positioning Strategy: Identify areas where CyberBridge Marketing can differentiate itself from competitors. Review CyberBridge Marketing's current messaging framework. Analyze opportunities for unique value propositions, differentiators, and strategic positioning. 3.Create Mock Implementation Examples: Develop sample website copy , messaging , or social media posts to bring the proposed positioning strategy to life and show how it could be implemented across various marketing channels. 4.Summarize Findings in a Presentation Deck: Develop a presentation deck that clearly summarizes the research findings, strategic recommendations, and actionable next steps for CyberBridge Marketing. Deliverables Needed to Achieve the Project Goal: 1.Competitor Analysis and Positioning Report: A detailed report summarizing the competitor research, insights, comparisons, and strategic recommendations. A clear framework that defines CyberBridge Marketing’s differentiators, value proposition, and strategic market opportunities. 2.Mock Implementation Examples Sample website copy, messaging, or social media posts illustrating how the positioning strategy can be applied. 3.Presentation Deck: A presentation summarizing the findings, strategic recommendations, and the next steps for CyberBridge Marketing.