Sofia Dela Roca
Sofia Dela Roca
Learner - She / Her
(2)
10
Location
Toronto, Ontario, Canada
Bio

Hello! I’m Sofia, a dedicated student at the Schulich School of Business pursuing a Bachelor of Business Administration. Currently, I work part-time as a Market Research Intern at a software company, where I apply my skills in data analysis and communication. I also bring experience in sales, marketing, and training, showcasing my versatility and adaptability. Fluent in both English and Tagalog, I possess strong technical skills in Excel and Adobe tools, which I leverage to deliver impactful results. I’m passionate about continuous learning and contributing to innovative projects!

Portals
Categories
Training & development Market research Digital marketing Sales strategy

Skills

Blog posts 2 Customer journey mapping 2 Marketing 2 Purchasing 2 Purchasing process 2 Research 2 Target market 2

Socials

Achievements

Latest feedback

Recent projects

Ofori
Ofori
Cambridge, Ontario, Canada

Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Matches 4
Category Data modelling + 2
Open
Ambigrad Inc.
Ambigrad Inc.
Whitby, Ontario, Canada

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Matches 4
Category Media + 1
Open

Work experience

Marketing Consultant Intern
Shore Group Associates
Toronto, Ontario, Canada
February 2025 - June 2025

Led outreach initiatives by inviting professional connections, cross-promoting LinkedIn content across social media platforms, and ensuring timely responses to messages to maintain strong customer service standards.
Collaborated with team members to review performance regularly, share strategic insights, and plan future content initiatives effectively.
Monitored and analyzed LinkedIn engagement metrics, adapting content strategies based on performance data to optimize follower growth and interaction.

Market Research Intern
Inventive
Toronto, Ontario, Canada
January 2025 - March 2025

Worked with a software company developing innovative grading and task automation solutions for educators. Conducted interviews with 50 educators across all levels to identify key challenges, improving my communication and research skills. Designed and distributed surveys to over 80 teachers to gather primary data, informing product development. Compiled detailed weekly reports to present findings, ensuring alignment and data-driven decision-making.

Marketing Intern
Happy Rudy
Toronto, Ontario, Canada
October 2024 - January 2025

Created social media content to highlight product offerings and increase engagement, collaborated with content creators and partnered with brands, driving a 20% increase in engagement on Instagram and TikTok within one month.
Developed engaging blog posts and a user-friendly FAQ section to enhance customer product knowledge and improve overall brand experience.
Facilitated weekly meetings with interns and the company owner to enhance communication, align strategies, and ensure brand consistency.

Sales Associate and Trainer
Browns Shoes
Toronto, Ontario, Canada
March 2021 - Current

Trained ten new employees on customer service and product knowledge, utilising strategies such as the Three P’s of Approach to ensure effective onboarding and consistent service delivery.
Consistently exceeded sales quotas, exceeding the sales per hour targets, achieving upsell goals on shoe care products, and consistently meeting item-per-bill objectives.
Provided personalised and consistent customer service to each client, leading to consistently high ratings on company surveys and enhancing store customer service metrics.